INCASE ︎Art Direction, UI/UX Design, Campaign Strategy, Photography, Video
At Incase, I helped build a consistent visual language across web, product, and iconography to align with a brand refresh. I led direction on several projects, including LEAF magazine, website redesign, iconography, and photography.
I created iconography for the brand that aligned to the aesthetic of the brand refresh. Primarily used on website, mobile app, and product packaging.
I was responsible for conception and art direction of monthly Incase product releases. This included producing shoots for lifestyle/product photography and video.
I styled products with an attention to storytelling — with a focus on features and both the real-world applications and usability of the product.