![](https://freight.cargo.site/t/original/i/42ae7519ab619bb08cbec62762541cdccd81936a417ede64aa5d6af794569eed/Header.jpg)
![](https://freight.cargo.site/t/original/i/a522fda5cacf5ff6ae250b8e6ed755c54a97cab1555d414321d69d546454a684/Incase_Homepage.jpg)
![](https://freight.cargo.site/t/original/i/630c3408ada620e07238950b839b547f40fa609df5ce08c75aa384bd78a06d48/Incase_PLP.jpg)
![](https://freight.cargo.site/t/original/i/694607d19872594bf58d9021f6af818cf632b4990fb7f72221274947ae78d705/Incase_PDP.jpg)
![](https://freight.cargo.site/t/original/i/73136859d7f1e54e7d84428f53af4e097771547ea689807c7e594ca9dfd7b5eb/Incase_Mobile1.jpg)
![](https://freight.cargo.site/t/original/i/ae4f7476062eb5b6ee048ad3df6a628fbb93a8025283baeee4400936f325c034/Incase_Mobile2.jpg)
INCASE
︎Art Direction, UI/UX Design, Campaign Strategy, Photography, Video
At Incase, I helped build a consistent visual language across web, product, and iconography to align with a brand refresh. I led direction on several projects, including LEAF magazine, website redesign, iconography, and photography.
![](https://freight.cargo.site/t/original/i/a0481d9e5e8c1f1c7f1402a8b5b0d3a504bfacf5fcee7a6e60f6f6f3bb7c15c4/Incase-Iconography.jpg)
︎Iconography
I created iconography for the brand that aligned to the aesthetic of the brand refresh. Primarily used on website, mobile app, and product packaging.
![](https://freight.cargo.site/t/original/i/a234fb836e0330e7c371de98ee4bca7d2a72ff8dcc331986f0cc253632ba1e11/673B9155_edit.jpg)
![](https://freight.cargo.site/t/original/i/39ad249e856cebd740a4ec10ee7ec1723527488aed5b85fd55673db6dc49f810/_C1A2540_edit.jpg)
![](https://freight.cargo.site/t/original/i/f7e83a04f337e6f84d9e4ae86eddfa6e267cd803186a7fe85f966fa342408788/_73B8531.jpg)
![](https://freight.cargo.site/t/original/i/24fef22bac94974c3dc02dbdaf1d8fac4c57c79e1b0f0f9b6a3426fe39d34b9f/_C1A1869_edit.jpg)
![](https://freight.cargo.site/t/original/i/da1d45861521e520b2c77483f7fbf60da185cc55566ad03b93d1fc0c7c3d5461/6J1A1919_edit.jpg)
![](https://freight.cargo.site/t/original/i/d6f210234ca33398f31bd9e35126a5bdb50ffb6ab5a104018af252a9fa024905/Frederick-95_edit.jpg)
![](https://freight.cargo.site/t/original/i/04865d0af4715bbe5062663581f2f4ca7c1b07be29d1bb03d330b984205c86be/Frederick-114_edit.jpg)
![](https://freight.cargo.site/t/original/i/a945c43fa22f99fdbc1d3743dd27be3832e8e6457030e414bcde03e392ff03fc/Nat-6_edit2.jpg)
![](https://freight.cargo.site/t/original/i/74876c172a786fd032e5ef6f47de29d64303385bae0a497c83a8b6bd9d7e47e5/Nat-134_edit.jpg)
![](https://freight.cargo.site/t/original/i/9deec367c71be9e960633676499b1e667736d89a0c736f6f3e1221c59d59674b/untitled-19_edit.jpg)
![](https://freight.cargo.site/t/original/i/5bca65ac0ffedec48243ec4dae38e1cca9f191f7a099ca5623f591932a6946ec/untitled-50_edit.jpg)
︎Lifestyle Campaigns
I was responsible for conception and art direction of monthly Incase product releases. This included producing shoots for lifestyle/product photography and video.
![](https://freight.cargo.site/t/original/i/76ffd6a3620b5853237d6b95e9a87653172a710ec27d1cdaaee492b2c8299d9a/2016.1219ICON.Lite.Grids45_rt-copy.jpg)
![](https://freight.cargo.site/t/original/i/f939fa703cef1c2a21c5899699c9a377fc9107ca7d4cb607ecf711d4a6365511/2016.1229DroneFeatures_81Comp.jpg)
![](https://freight.cargo.site/t/original/i/eaf709ce2641d8a2287daa84b06e4b7f778eec6fd8e26c0278aeaffec3a92cf2/2017.0324DronePackouts_04.jpg)
![](https://freight.cargo.site/t/original/i/8155848e5df7250c6ea2af00a351ceed637698aec2a3a23aa7e3bab520d8d089/2017.0327Drone_24.jpg)
![](https://freight.cargo.site/t/original/i/ba95cf91c96037115fd67020ede26230a59614b889a83ea5a0a91e1dd410f205/2017.0327Drone_27.jpg)
![](https://freight.cargo.site/t/original/i/c81e2d8f1a62274993282e622fc9bf8e3512c714771acfd7645a1fe1a260fb52/2017.0327Drone_40.jpg)
![](https://freight.cargo.site/t/original/i/71cb43fc2c163952392184a9acffc5e15d724a79654b1783f8a39da75b4eb077/AppleBTS_Hero-5.jpg)
![](https://freight.cargo.site/t/original/i/10c1346fbf11fdf00f001a4a6599689c35702e50b65e257bbba9d63e7902d8d4/AppleBTS_Hero-7.jpg)
![](https://freight.cargo.site/t/original/i/a51ad24e2664ab92ebc5265053ee7413a5247460ea925029cfff8b9f5c44a5b8/AppleBTS_Hero-8.jpg)
![](https://freight.cargo.site/t/original/i/a1b01e366570ee1fb43e9e1ef962962245997641018c5cd95e30481897aa6202/AppleBTS_Hero-1.jpg)
![](https://freight.cargo.site/t/original/i/b5aeaaf266271b0a7c88433b284c1a71b202995184fcd1e2c34a8befbb312207/AppleBTS_Secondary-3.jpg)
![](https://freight.cargo.site/t/original/i/105e139a8417fa52986ed1deabf60dcfd6df77724e243c0856b9e4bcd468cd7f/AppleBTS_Secondary-7.jpg)
![](https://freight.cargo.site/t/original/i/6cc76c1b20104a05bf056957587bc30374cc1e84e2553090812357de21e77a5e/AppleGTM-Slim_40.jpg)
![](https://freight.cargo.site/t/original/i/15040ef7db3aeb0e9e5ce02e983144f26be227b3c7a25036cd20cda1a59be1fe/EO_StudioLifestyle-1.jpg)
![](https://freight.cargo.site/t/original/i/51d797672ac63861bd09a4704ad785e393666fe9df0e6187cd4032fdc1382cef/EO_StudioLifestyle-2.jpg)