Loam

From the grit comes a garden. LOAM is a restaurant at Ace Hotel Downtown Los Angeles and Ace Hotel Sydney focused on fresh, simple, and sustainable food practices with a twist.

Taking into account the gritty downtown nature of the neighborhoods where these restaurants are located, I designed an identity for the restaurant that embraces the creativity, playfulness, and energy of a fast paced urban environment while also nodding to the organic and earthy nature of the ingredients in each dish.

Photography: Cameron Strand