Sonos Grotesk

Sonos has relied on Aktiv Grotesk as its typeface, serving as a versatile workhorse for everything from marketing to package design and product branding.

However, Aktiv wasn’t uniquely ownable for the brand. Collaborating with Dalton Maag, we customized Aktiv to enhance the geometric qualities found in the Sonos wordmark. Through multiple rounds of revisions, we identified the characters that needed to change, ultimately resulting in the creation of Sonos Grotesk.