Verve Coffee Roasters believes the coffee experience is their responsibility from seed to cup. For its expansion into single serve instant coffee, I was tasked with developing a packaging system that was fresh and new, differentiating it from core products while also not alienating the existing brand.
Farmlevel Vol. 2: Panama ︎Publication Design, Packaging
The Farmlevel initiative is Verve’s commitment to ethics and excellence from A to Z in their involvement in the coffee supply chain. In late 2018, Verve travelled to Panama to document and share the 100-year coffee production process at two of their partner farms, Elida Estate and Luito Estate.
With the series of photographs and interviews made during thier trip, I designed Vol. 2 of Farmlevel Magazine, as well as the limited edition packaging for that years coffees.